Sports fans can now access a completely unique sports betting experience, including better odds on select bets, when placing bets on the customer’s personal device through the BetMGM app while inside Buffalo Wild Wings sports bars in New Jersey, Indiana, Colorado, West Virginia, Tennessee and Iowa. The BetMGM app uses geolocation technology to offer custom promotions and bet types for guests, which is a first in the industry. This customized betting experience comes after Buffalo Wild Wings and BetMGM announced a multi-year partnership in September 2019 to bring a suite of market-leading sports gaming experiences to Buffalo Wild Wings’ guests across the country.
“Fans wagering on sports inside Buffalo Wild Wings can now win bigger on select bets thanks to our innovative partnership with BetMGM” said Rita Patel, Chief Marketing Officer, Buffalo Wild Wings. “As sports betting continues to grow throughout the country, we look forward to further expanding our footprint in the space and activating our partnership with BetMGM in ways that make the experience at our sports bars second to none.”
Buffalo Wild Wings and BetMGM have worked together to build curated boosted odds promotions specifically for guests only inside Buffalo Wild Wings sports bars in the six states. Boosted odds promotions offer a better potential payout for the same amount of risk on certain bets. Now, Buffalo Wild Wings guests can gain bigger payouts if their boosted Blazin’ Bet wager wins.
The partnership has also enhanced the sign-up offer for bettors both in and out of the sports bar: Buffalo Wild Wings guests who are new users of the BetMGM app will receive a 100 percent deposit match in their account up to $500 and earn a $20 electronic gift card to Buffalo Wild Wings.*
Buffalo Wild Wings has also launched an in-bar channel called OT Odds Powered by BetMGM. The network will air on select big screens throughout participating sports bars nationwide and will deliver sports betting content such as live game odds as well as fantasy and betting advice from FantasyPros and BettingPros. In states where mobile sports betting is legal, curated boosts, bets, and parlays in the form of a new and exclusive Blazin’ Bets offering within the BetMGM app will be available. OT Odds Powered by BetMGM is streamed exclusively at Buffalo Wild Wings by UPshow.
Matt Prevost, Chief Revenue Officer, BetMGM, said, “Our partnership with Buffalo Wild Wings is incredibly innovative and the introduction of geolocation technology to offer bettors a customized experience available only when in a Buffalo Wild Wings location is a great example of the unique experiences we’re able to activate with our partnership. We’re truly at the forefront of redefining how fans enjoy sports and look forward to expanding on BetMGM integrations with Buffalo Wild Wings.”
Additionally, Buffalo Wild Wings’ Picks and Props free-to-play game, which has been available via the BWW app since the partnership launched in 2019, received a design upgrade including an updated parlay-style gameplay with new BetMGM elements. Picks can be made daily using BetMGM odds from any state where free-to-play games are permitted by law, and epic prizes are awarded on a monthly basis. Select winners will be inducted into the newly created BWW Hall of Fame, which consists of a $300 gift card, personalized bust, letterman jacket, and a shoutout on Buffalo Wild Wings’ OT network.**