Recreating the noise of a crowd is more than just adding some sound to enhance a broadcast as a temporary measure while fans aren't allowed in the stands. It's an opportunity for teams to rethink the way teams engage with their audience at the venue and at home.
Great read here from our friends at Sports Venue Business on the science, technology and business value of artificial crowd noise.
From the Article:
"Seeing, hearing and cheering in a stadium is very different from watching a game at home, where one can only witness and not contribute to the atmosphere. The current living-room-only viewing has flattened the fan experience, giving us the opportunity to more equitably include all fans, and perhaps engage new fans, in the experience of the game. Could we add new voices to a virtual crowd from people who can’t go to a physical stadium due to disability, geographic distance or inability to pay for a ticket? Could we give fans a greater stake in the game’s outcome by crowdsourcing noise levels to play in the stadium? Practices like these would ultimately benefit leagues and teams by bringing new fans into the fold and allowing them to participate in a more engaging home watching experience. "