Sports corporate partnerships have always been dynamic, but this past year forced a phenomenal level of evolution in the space. Whilst a lot of forward-thinking partners and teams have always pushed the boundaries of innovation and digital activations, most corporate partnerships were based on in-arena activations consisting of billboards and logo placements. If it worked, it worked. However, today's landscape calls for a different strategy. They say that necessity is the mother of invention and that has been abundantly clear over these last 15 months.
Tradable Bits teamed up with our friends at Zoomph to collaborate on a webinar where we present a Sports Partnership Playbook for the Digital Age. We take a look at some strategies, trends and best practices on how to activate and analyze partnerships in digital.