Cryptocurrency and blockchain is moving from the world of daytraders and speculators to fan engagement and revenue generation. A number of european football club have started selling team specific "coins" to fans that have the potential to unlock a myriad of fan engagement activations, provide fan data to teams and generate an enormous amount of revenue. Barcelona generated $1.3 million in 2 hours after selling out their BAR Token coin.
"In return for their purchase, the fan tokens will offer buyers increased fan engagement on Socios.com, enabling them to vote in club-specific polls and to be in with the chance of winning digital and real-life rewards, such as VIP experiences. The first Barca poll using $BAR will let supporters decide on a piece of fan-designed artwork to go inside the home dressing room at the Camp Nou stadium. $BAR token holders will also be able to vote in other polls every season on Socios.com, earning rewards and increasing their fan status through the app."