Arsenal has found great engagement on its digital channels with Intel's TrueView technology that provides 360 degree replays for fans. After implementing this tech, replays on Trueview garner 90% more views than traditional replays which is an astonishing number. This generates revenue from the partnership with intel and acts as a centrepiece for other digital assets that become attractive to other potential sponsors for branding.
A great example of an authentic technology partnership that generates revenues and provides true value for the partner. https://www.sportspromedia.com/news/arsenal-intel-true-view-highlights-360-replays
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AuthorCosta Kladianos is a 20 year Sports Tech veteran with a focus on growing organizations through digital transformation. Archives
January 2021
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