La Liga club Valencia have become the first in Spanish soccer’s top flight to integrate augmented reality (AR) content into their mobile app as part of a new two-year partnership with Canadian technology firm ImagineAR.
Under the terms of the agreement, the two parties will work together on AR-led campaigns designed to increase engagement with the platform. ImagineAR’s software development kit (SDK) will also provide the club with an analytics tool to generate marketing intelligence and insights.
Amazon is targeting the stadium market with the launch of a new biometric payment system using palm recognition.
Amazon One is initially being introduced in an effort to boost the customer shopping experience in retail outlets, but the company has said it sees the technology being harnessed to ease entry into locations such as stadiums.
The NHL awarded its famous Lord Stanley’s Cup to the Tampa Bay Lightning after a six-game series with the Dallas Stars. The ratings were down from last year’s Boston Bruins-St. Louis Blues series, but viewership aside, league executive Keith Wachtel told CNBC the NHL is positioned to generate additional revenue after its bubble play.
Wachtel, the NHL’s chief business officer, said the league would explore in-arena fan engagement experiences with its new 5G partnership with Verizon, including exclusive 4K camera experiences. The NHL will also look to accelerate its in-game virtual signage technology that Wachtel said would be the “biggest game-changer that you can have in sports.”