Successful technology and data implementations require a true partnership between client and vendor. Don't use a set it and forget it approach with vendors, instead lean on their expertise with the product and expertise in the industry to get maximum value. LAFC did exactly that with Zoomph and are reaping the rewards.
From the article:
"Zoomph now informs part of LAFC’s weekly analytical ‘think tank’, where the heads of ticketing, digital and data review all supporter touchpoints and see where value can be found. On the content creation side, the platform is also used to test new ideas."
SoFI stadium has changed the game as the stadium of the future has arrived and is now stadium of the present. The tech in this stadium is cutting edge but the strategy was put in place years ago which is why it'sImportant to always envision and think what tech will be needed long term instead of whats hot right now or else you will implement outdated technology that won't be generating maximum value.
The NFL is following the successful NBA virtual fan initiative from Microsoft teams. It's such an innovative way to really engage the fan at home and make them apart of the action and I'm sure this is one pandemic sports initiative that will continue to be expanded even as fans come back to the stadium. Outside of the obvious fan engagement, there are plenty of data and branding opportunities available for teams to generate revenue and even an opportunity to convert the virtual fan into a paying customer (ticketing teams take notice).
Great way to use digital assets to create engagement, runway and generate revenue.
As the US Open heads into championship finals weekend, here's a little primer at some of the Tennis technology's you've always wanted to know about but were afraid to ask.
It may not be as sexy as AI, AR/VR etc, but network infrastructure is what powers innovation and is the rock upon which digital transformation and a revenue generating technology strategy is built. If you don't have a foundation, you can't even begin to discuss higher level initiatives and revenue drivers. Get comfortable with 5G, Wifi 6(e), IOT and plain old wired connectivity and translating the benefits to a non technology audience. Buy-in from all teams and an understanding of the value it brings to an organization is critical because network implementation and upgrades are one of biggest capital investments in a venue.
Cashless models will now be the norm going forward. The industry was moving in this direction previously and now the pandemic has accelerated the trend. Above the mandated safety protocols, implementing cashless has the potential to increase revenue through improved traffic flow, greater per-caps and of course a better fan experience. Before moving into a cashless system, a strategy must be built on a solid foundation and clear goals. A few examples of questions you may want to ask when crafting your way forward:
Can my infrastructure (connectivity, network/wifi, servers, cloud etc) handle the increased load and technologies for the next 3 years of growth?
Are the contactless technologies future proof and aligned with your company strategy? (Kiosk vs mobile vs hybrid etc)
Have you considered potential collaboration with your brands to create activations around your technology?
How can I collect good data(legally) from every cashless touchpoint to enhance other areas of the business (Ticketing, Operations, Marketing etc) for their CRM initiatives and increase revenue?
These are just a few of the questions to ask yourself when crafting your contactless strategy. Don't waste a golden opportunity to grow your organization by thinking tactically vs strategically.
More use cases for AI in sports. The strategy drives the technology and not the other way around.
The 2nd Sports Tech and Innovation series panel is going to be a great sequel to the first episode. Happy to sit on a panel and absorb knowledge from other sports business leaders! Registration at the link below.
Thanks FanSaves for putting these on.
Has the pandemic permanently changed how fans interact with sports? How is technology accelerating and support the change in expectations and how can teams adapt and thrive?
From the article:
“Reality is going through a major upheaval. Sport has always been a kind of unreality. We’re beginning to see a complete change of the relationship between the spectator and the player. People want to be part of the production of the sport, not just be spectators of it.
Already, Formula E drivers’ electric cars go faster when they use a “fanboost”, a surge of bonus power available to the five drivers who win the most supporter votes. “We can imagine a future where you have crowds making decisions in the field of play in a much more direct way,”
The US Open is debuting "the Cube", an AR broadcast technology that will hopefully put an end to awkward split screen remote interviews and associated delays. Very cool tech reminiscent of something from Star Wars or Star Trek. Certainly helpful to engage viewers.
"The Cube, which measures four metres by four metres and is made up of more than four million led pixels, can virtually connect players to hosts and experts around the world, while on-screen it looks like a hologram of the player is transported next to the interviewer."