I love conversational AI for a few reasons.
i) You don't need to be tech savvy to use it thereby including all your fans
ii) Can create a more personal fan experience
iii) Opens the platform to the connected home and IOT
iii) Branding and revenue opportunities due to the above 3 benefits
Great forward thinking by the group at Satisifi Labs who are now integrated with Google assistant, bringing their chatbot to an even wider audience and creating deeper fan engagement and digital assets.
The US Open and IBM have always had a great partnership and this year more than ever technology will be called upon to fill in the gap that's left as the Open is contested without fans for the first time ever. The USTA has realized the critical role that technology and "Digitizing" the tournament will play in connecting the fans at home and running the operations on-site. Excellent in-depth article on the massive technology undertaking that the USTA and IBM undertook to digitally transform the USOpen.
One of the biggest sports business challenges I've come across in my work at organizations is partnership teams not having a tool to track or manage inventory and assets. It's either use one of the "beasts" of the industry or try and customize your own Salesforce or Dynamics instance which work great but are out of the price reach of midsize or smaller organizations. The only other option for mid-size and smaller organizations traditionally has been using excel spreadsheets. The industry needed something in the middle that can serve the teams who needed more than Excel but didn't have the budget or in-house expertise for a full blown CRM install. SponsorCX is trying to solve that challenge and they are today's guest blog.
The easy part in the sponsorship sales process is the actual “sale” itself. If you are selling a product you have passion about, then helping others see that vision is the easiest part of the process. So what is the hardest part? We like to call it “the heart and soul of a sponsorship”…activation and fulfillment!
Think about it, you spend time building a relationship with someone sharing the passion you have behind the products and services you can provide, and then all of a sudden you actually have to fulfill all those wonderful dreams you just outlined for your newest sponsor. Not only do you have to do that for them, but now times that by multiple sponsors you’ve been having that same conversation with. Yep, that is difficult! In fact, it can be overwhelming.
Since sponsorship activation and fulfillment is the heart and soul of a partnership, and with all the moving parts of the relationship, it is important to find a way to make this process more efficient and effective.
May we introduce you to SponsorCX!
SponsorCX is a world-class and intuitive sponsorship experience software, with a vision to connect properties and brands. We have the drive to provide a quality sponsorship fulfillment experience, with quality service, through a quality system. We truly want to help properties and brands collaborate on sponsorship fulfillment at the highest level possible.
SponsorCX solves the lack of transparency and inconsistency of sponsorship fulfillment & activation, and is a game-changer in the industry.
SponsorCX provides a solution for both properties and brands to communicate and engage efficiently. No more excel spreadsheets, missed deadlines, keeping track of emails, and flipping through note pads. SponsorCX provides an easy way to execute on all your sponsorship assets.
SponsorCX can improve the activation and fulfillment experience in many ways…
2) Asset & Task Management:
3) Artwork Approvals:
4) Proof of Performance:
Welcome to the future of sponsorship fulfillment…A new and innovative way to help properties and brands create an effective and efficient sponsorship fulfillment experience.
Here is a link to a recent podcast interviewing Jason, and how he started SponsorCX.
Here is a Podcast Jason host's once/ month (The Sponsor Pod)
To schedule a demo:
Today, we have the first in a new feature on Sports Tech Business Digest called "The Sports Tech Startup Spotlight". I'm turning over the blog for guest posts from startups in the space who want to get the word out about the value they bring to organizations and the sports tech industry as a whole. The first company spotlighted is a youth sports engagement platform by the name of WildKard who contacted me and I loved their passion for sports participation amongst kids and connecting them together.
If you would like to guestblog about your sports tech startup please use the contact form on the blog or contact me on Linkedin, let's get the word out!
Chat & share with your sports team and fans, in a new way
Sports has this incredible power to unite athletes, coaches, and fans around a common purpose, irrespective of their backgrounds. Whether it’s on a diamond, a court, or a field; it’s the collective experience that keeps us coming back for more. While game-time experience remains high-adrenaline, the online community experience in youth sports has been broken for decades. During our research of interviewing more than 100 athletes, coaches, parents and fans, it became evident that online communication is fractured and transactional. People use a myriad of apps from Facebook, Instagram, text, email, phone calls, and WhatsApp to communicate. The second challenge is athlete disengagement. Research from Aspen Institute shows that between 2008 and 2018, regular participation in sports declined 7% in the United States. The reason was athlete disengagement. While verticals such as e-sports and gaming have garnered powerful online communities that drive retention, youth sports is largely an in-person experience, with a bleak online community.
To reinvent online communication and community is the inspiration behind Wildkard, a new consumer platform for youth sports. With Wildkard, anyone can create a new team, build a roster, schedule games and practices, and create a bar-raising sports experience (reserving venues, ordering equipment and apparel, booking referees coming soon). Once a game or practice is scheduled, no need to fret about logistics. Wildkard sends out notifications to get everyone to the event on time, without confusion. Teams on Wildkard use channels to banter about rivals, discuss game strategy, train together, reflect on performance, and chat about anything, all in a modern conversational space. Athletes can track their stats, compare them with others, and compete for Wildkard badges. Users can take it further, follow athletes and coaches from other teams, sports, and geographies, build a fanbase, and cheer others to build a true online community. Sports is a collective experience, and Wildkard offers a modern social platform for all users. In today’s age, we believe a strong online community is the bedrock of retention in sport.
Despite being an enormous high-growth market (1.1 billion youth athletes, 15.3% CAGR growth in market size), youth sports is massively underserved by technology. Athlete disengagement and rising costs plague the industry, while incumbent technology caters to large sports institutions and their administration challenges, leaving consumers to scramble around general purpose chat and social media tools to build community. Wildkard is inspired by Silicon Valley’s relentless bar for user experience and consumer technology. The Wildkard team combines software engineering experience from Amazon and Google, alongside industry expertise from Major League Soccer (MLS) to deliver a first of its kind sports experience platform for athletes, coaches, parents, and fans. Give us a try!
Fore more information:
Contact us at email@example.com or learn more at https://www.wildkard.io.
Recreating the noise of a crowd is more than just adding some sound to enhance a broadcast as a temporary measure while fans aren't allowed in the stands. It's an opportunity for teams to rethink the way teams engage with their audience at the venue and at home.
Great read here from our friends at Sports Venue Business on the science, technology and business value of artificial crowd noise.
From the Article:
"Seeing, hearing and cheering in a stadium is very different from watching a game at home, where one can only witness and not contribute to the atmosphere. The current living-room-only viewing has flattened the fan experience, giving us the opportunity to more equitably include all fans, and perhaps engage new fans, in the experience of the game. Could we add new voices to a virtual crowd from people who can’t go to a physical stadium due to disability, geographic distance or inability to pay for a ticket? Could we give fans a greater stake in the game’s outcome by crowdsourcing noise levels to play in the stadium? Practices like these would ultimately benefit leagues and teams by bringing new fans into the fold and allowing them to participate in a more engaging home watching experience. "
This is some awesome innovation and out of the box thinking from Humza Teherany and the MLSE team.
Toronto FC has launched an app to discover new talent using Augmented Reality but what stuck out to me was that it wasn't an app for apps sake. The team had a business challenge and then worked a technology strategy around it. This is how technology becomes a true business partner and generates value to an organization.
From the Article:
"How do we find talent? How do we do it differently than everybody else? How do we get access to every kid in the country, maybe even every kid in the world, leveraging our digital capabilities," said Teherany. "And then we went to work on the tech."
Sports Tech Business Digest is proud to be a sponsor of a twelve part Sports Tech & Innovation Series: Powered by FanSaves debuting Thursday, September 3rd at 1pm.
Each event will focus on a particular theme from within the sports industry and highlight how technology is changing the landscape of sports as we know it.
To put a twist on the common sports business webinar, each event will see three emerging sports tech startups present their companies for feedback from our panelists.
Costa Kladianos - Founder Sports Tech Business Digest
Albert Hughes - Memphis Grizzlies
Anthony Miranda, PMP - Toronto Blue Jays
Alexis Levi - Alexis Levi Sports & Entertainment
Click the link below to Register
Another example of technology (Specifically 5G and AR) transforming the fan experience. If you aren't trying to innovate and have a solid strategy focusing on ways to engage your fans and generate revenue through technology right now, you are missing a huge opportunity.
Virtual fans are here here to stay and when onsite fans return they will be used to enhance the experience and bring people who couldn't be at the venue closer to the action. This creates a whole new world of digital assets and incremental revenue opportunities that teams are looking for. MS Teams and the NBA have set themselves apart during Sports 2.0 with the way they have used Technology to integrate their fans into the live experience. Here's a 1st hand look at the ins and outs of being a "Virtual Fan".
Cross industry collaboration between Ascot Racecourse, Longines and Total Performance Data helps bring live racing data to wider audiences
The Ascot continues to be technology leaders in the Horse Racing industry with heir new partnership with Total Performance Data. I love how the Ascot has embraced digital, analytics and technology to bring racing to different demographics and create a healthy environment for future growth.