Silver Spoon’s Partnership With Fox Underscores The Enhanced Role Of Augmented Reality In Televised Sports
This rings so true:
"As it relates to the sports industry specifically, it’s been said numerous times since the outbreak of the global pandemic by various sports executives that one of the few silver linings resulting from our spring of sports suspensions will be a faster adaptation and implementation of technology to enhance different aspects of our sports consumption experience."
3D/AR/Digital Transformations need to be accelerated in order for teams to survive and grow. The old way will not work in Sports 2.0
I always preach that OTT and digital sports content need to be much more than streaming a traditional broadcast. People want a true interactive experience when watching sports digitally as that's what they are accustomed to in other entertainment experiences. This is why I really like StreamLayer. I first was introduced to the company as one of the Mentors in the Future of Sports Labs Accelerator program and was immediately impressed with their platform. StreamLayer creates a type of "gameification" for sports broadcasts that supports a myriad of digital assets and incremental revenue opportunities while also being an amazing experience for fans.
The way to grow digitally is to take advantage of the runway available to create anything you want to interact with your fans that was never there with the old traditional TV experience. To borrow the old Apple slogan "Think Different" when going digital.
The first name I thought of when reading this article was Meghan Chayka, and sure enough there is a whole section on how she has led the hockey analytics and deep learning revolution with her company Stathletes.
Great to see that the NHL is starting to embrace the possibilities of Deep Learning and the value it brings to the game on and off the ice.
2020 PGA Championship broadcast to include drones, fly cams among innovative remote and on-course technology
The PGA is in a pretty enviable position to innovate because they have such a large footprint at course to deploy new technologies. They also have a great broadcast partner in CBS who understand the value that being innovative brings to the broadcast. Of course the caveat being that the tour is somewhere new every week with restrictions by the local course of what they can and can't do. However, they have come out with some great ideas that can be reused week after week with minimal need to reinvent the wheel at each site.
Great article from Front Office Sports highlighting some of this years tech at the PGA
As fans slowly return to venues, teams are going to quickly find that if they are doing predictive analytics based on historical ticketing the data will be completely useless due to the pandemic completely changing fans behavior. How people purchased tickets and went to events last year no longer applies and garbage in will equal garbage out. Teams must pivot and find new data sources to create models that will have a greater relevance.
Some great insights in this article by Stellar Algo on how to pivot to some more relevant data sources in the Sports 2.0 landscape
Interesting article on how the media and entertainment industry are embracing cloud and digital transformation to tap into new revenue streams based on AI and Data Analytics.
A round up of the first weekend of "Virtual fans" shows that there is still some tweaking to be done. No technology is perfect out of the gate, especially something on this scale that has never been tried before but as the technology improves , I see huge potential after fans are allowed in. While you will never be able to replicate the experience of a live game, you can potentially use this technology to bring the fans closer to the action and create a more immersive experience for them at home when they can't come to the venue. Imagine being at home watching a game court-side in VR/AR and then being able to see yourself virtually on the broadcast creating a 2 way experience. Lots of possibilities for fans, incremental revenue and of course, branding.
Microsoft with a very cool activation on their Teams platform. A creative and Innovative fan activation that doubles as an authentic experience for Microsoft. A great example of something that give value to fans, teams and associated brand. It's not surprising why Microsoft Teams has overtaken Zoom as the collaboration platform leader.
I love how MLB is using VR as a full digital platform by incorporating elements above and beyond your standard broadcast feed such as advanced player tracking statistics from MLB Statcast and the ability to analyze pitch locations via an immersive 3D strike zone. The platform will also include an interactive calendar, score updates, MLB standings, and on-demand, 360-degree video highlights.
Great example of creating a full immersive experience using a VR and digital platform. It's critical to give the users a next level experience when looking at digital and VR content vs just bringing the standard broadcast to VR or your app. This also provides crucial brand value and assets that are sorely needed at this time.
iI love the idea of Digital Mapping in venues. I love it because it's not a one trick pony and has so many potential applications. When evaluating venue technologies one of the most important criteria I have is making sure the technology is multipurpose. It's easier to build value and justify the investment when you can re purpose your technology and digital activation vs just a "one off".
A Canadian company that I really like called Mappedin, provides Digital Mapping technology that hits on such important areas like Parking, In-venue traffic flow, Fan Promotions and Connectivity. This is a game changer when looking at upping your fan experience while building value and increasing per-caps.
Check out the linked blog below: