The integration of ticketing, POS, Apps etc makes sense not only from the contactless point of view but is also a no brainer from a data analytics standpoint. Integrating all these fan touch points will give organizations a true 360 view of the fan journey and more ways to create fan engagement. This will increase per caps, generate incremental revenue and appeal to sponsors for branding and digital assets. SAP is looking to lead the charge in this area.
https://www.thestadiumbusiness.com/2020/06/17/sap-integrates-pos-ticketing-platforms-enhance-fan-experience/

La Liga is working with EASports to create virtual fans and sounds as they resume action. Is this the ultimate convergence of esports and traditional sports? Will be interesting to see how this looks over a full broadcast.
​https://www.newscaststudio.com/2020/06/17/virtual-fans-vizrt-la-liga/

'In addition to sports tech, one of my other passions is athlete development. Ive had the pleasure of training some great young athletes and when the opportunity comes to merge Sports Tech and training I jump at it. PUSH is a local company that does some great things on the high performance training tech front. Their training tools have been invaluable for me when I train my athletes and its great to see pro teams jumping on board. I always getting excited when local companies are doing great things in the sports tech space.

​https://www.newmarkettoday.ca/national-sports/toronto-based-sports-tech-company-push-helps-athletes-train-smarter-2438163

It's not just baseball that is moving to "robo officiating", as we've seen virtual line judges in tennis and an ever expanding use of instant replay to get calls correct in other sports. The purists may not like it, but it's inevitable that technology is taking over the umpire and officiating field which may now be accelerated as it supports social distancing.

​https://theconversation.com/robo-umps-are-coming-to-major-league-baseball-and-the-game-will-never-be-the-same-132640

Another good article on smart technology investments for sports organizations returning post pandemic.

​https://www.belden.com/blog/smart-building/how-covid-19-is-reshaping-the-future-of-stadium-technology

An older article but still extremely relevant and insightful on the role of data analysis in driving marketing strategy.

https://hbr.org/2003/05/diamonds-in-the-data-mine

The A-League is embracing the value that technology can provide for them. This article is a great resource for current and future initiatives in the A League.

https://www.ftbl.com.au/news/ultimate-guide-to-a-leagueand-sports-technology-549007/page0

 One of the best things any sports tech professional can do is look outside their industry at others who are doing amazing things. This drives innovation and brings in new and fresh ideas to help grow your organization and yourself as a a strategic innovator. It's no secret that noone does entertainment and hospitality better than Disney. There are so many potential best practices that can be applied to sports fan engagement and generating revenue by delving deep into what the magic kingdom has to offer their guests. 
 From the article - “The MagicBand is an example of how we use technology to create great memories through these really frictionless moments, whether it’s going to your hotel or getting on a ride,” says Kelly White, Disney World’s vice president of digital strategy. Before the parks closed, White talked us through Disney’s plans to introduce even more wireless interactivity and explained how it will have a magic touch. It is no exaggeration."
https://www.forbes.com/sites/csylt/2020/06/06/inside-disneys-internet-of-things/#2f07e4475459
​

It's been amazing to see the trajectory of Flightscope (pun intended)  over the last few years. From a company that started only doing Tennis Scoring they are now at the forefront of ball tracking technology and performance data. They have brought this innovate and leading edge tech now to Baseball, Soccer and Golf as well as expanding what they do in Tennis. 
  I remember the first time I had the chance to meet the people behind Flightscope at Wimbledon a few years back and was struck at how brilliant they were. They not only were light years ahead of everyone in a technical sense, they also had a crystal clear vision of what they wanted their company to be and how they were going to do it. They never wavered on that vision and now they are becoming industry leaders and innovators. Good people make great companies!

https://flightscope.com/flightscope-and-ajga-agree-to-new-golf-technology-partnership/