OTT streaming has huge potential for sports organizations if done right. The current popular model of bringing over your sports broadcast "as is" to YouTube or a team owned platform is missing the mark as it doesn't add value to the fan. The whole value proposition of OTT streaming is to differentiate from a traditional broadcast and appeal to the new fan who needs to be interactive and wont sit for 2 hours and stare at a screen, regardless if that screen is TV or their mobile device. Amazon is making the right move by using "Twitch Technology" for content distribution because it is based on being interactive with the fan. The fans want to part of the action and create there own experience vs the old way of the experience just being shown to them.