A Lesson in Reinvention: Let’s Check Back in with the TennisONE app

The folks behind TennisONE had visions of grandeur for what they expected that their app could be and could become—nay, would become—and the COVID-19 pandemic completely upended those plans in a matter of days.
That’s right, the TennisONE app was overnight stuck launching a new app in the middle of a tennis season that was halted for six full months. This was especially grueling because from the jump, the marketing plan relied on big activations in Charleston and Miami—two events that were quickly called off once tennis put its season on hold.
All of a sudden they needed to compel tennis fans to give the app a reason to give it a chance, to understand that TennisONE could provide them with value in a time when this didn’t seem possible because there weren’t any matches played.
tennisconnected.com/home/2020/12/22/a-lesson-in-reinvention-lets-check-back-in-with-the-tennisone-app/