iI love the idea of Digital Mapping in venues. I love it because it's not a one trick pony and has so many potential applications. When evaluating venue technologies one of the most important criteria I have is making sure the technology is multipurpose. It's easier to build value and justify the investment when you can re purpose your technology and digital activation vs just a "one off".
A Canadian company that I really like called Mappedin, provides Digital Mapping technology that hits on such important areas like Parking, In-venue traffic flow, Fan Promotions and Connectivity. This is a game changer when looking at upping your fan experience while building value and increasing per-caps.
Check out the linked blog below: