 Satisfi Labs announced a continuation of its partnership with the Minnesota Vikings, expanding the integration of Satisfi’s Interactive Search Engine with Apple Business Chat to engage with fans through the 2020 season. The team’s Apple Business Chat incorporation launched in 2019 handled a notable 31,000 questions and a one point increased satisfaction score across the overall fan experience. As a majority of NFL teams go fanless for the start of the 2020 season, strengthening fan engagement from home has become a priority for organizations. Satisfi Labs’ Interactive Search on Apple Business Chat will allow fans to access information through iOS touch-points such as Messages, Siri, Safari, Maps, and Search, on which many guests already have access to and familiarity with via devices including iPhone and Apple Watch. The Satisfi Labs’ virtual assistant will help thousands of fans navigate crucial questions about safety protocol at stadiums when they return and new information about players from the comfort of their home this year. Satisfi Labs has a long-standing relationship with the Minnesota Vikings, launching the first virtual assistant in 2017 at U.S. Bank Stadium to help answer fan inquiries relevant to game day experiences and food and beverage availability. The virtual assistant provides the Vikings with insights about fans’ entertainment interests, concession preferences and stadium logistics challenges. Zero-party data can be leveraged to improve future game day offerings. As the stadium-attending landscape is quickly evolving, the questions being asked are too, so Satisfi Labs is working closely with the Vikings to keep its fan base up to date with a more personal experience through Apple Business Chat. “It's important for us to bring Vikings fans closer to the team and ensure every engagement point is seamless, informative and fun. Being able to offer the Satisfi Labs virtual assistant through Apple Business Chat helps us accomplish that because we’re able to provide a unique experience on platforms with which fans are already familiar. As we look to further provide innovative ways to enhance the fan experience, we’re glad to continue our partnership with Satisfi Labs and Apple Business Chat." “The Minnesota Vikings lead the way when it comes to fan engagement through flawless customer service and information accessibility,” said Don White, CEO and co-founder of Satisfi Labs. “Utilizing our Interactive Search Engine with Apple Business Chat to answer fan questions directly from applications, which are native to iOS devices, shows a true dedication to providing world-class user experience in a seamless way.” About Satisfi Labs Satisfi Labs, The Interactive Search company, creates custom and conversational search engines for destinations and experiences. Our technology powers unique search experiences using knowledge management and conversational AI. Interactive Search enables customers to access, discover, and purchase directly through a chat or voice assistant. More information can be found at www.satisfilabs.com.
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 The 5G push kicks into overdrive. 5G is the enabler to the innovation and technology needed to drive value and generate revenue in Sports 2.0
John Nitti, chief media officer of Verizon, said: “5G Ultra Wideband opens up new opportunities for sports fans and now especially NHL fans to interact with their favourite teams and players, giving them the ability to watch the game from multiple angles, as well as get stats and fantasy scores on players through immersive fan experiences. “Through our partnership with the NHL, we’re looking forward to highlighting solutions that enhance the fan experience and working together to build the next generation of hockey fandom no matter where you are.” https://www.thestadiumbusiness.com/2020/09/25/verizon-takes-5g-drive-into-us-nhl-arenas/  Restrata have recently deployed their COVID safety platform for the English Cricket Board to help deliver the world’s first bio secure Test Match series, between England and the West Indies. The technology was implemented at the Ageas Bowl and Emirates Old Trafford Cricket grounds in the UK to manage the 1,400 people who were present at both venues and was able to identify the number of people working in specific zones, to ensure compliance with social distancing, capacity management and zonal access permissions.
https://sportsvenuebusiness.com/index.php/2020/07/22/ecb-hires-tech-company-to-manage-and-monitor-biosecurity-for-return-of-test-cricket/  LONDON (September 24, 2020) -- Realife Tech, The Experience Automation Platform working with the world’s biggest entertainment destinations and events, announced today a partnership with Swiss Soccer Club, BSC Young Boys. The utilisation of Realife Tech’s Experience Automation Platform will help provide a tailored experience for visitors attending all games of the current Swiss champions and cup-winners in the Wankdorf Stadium.
Through Realife Tech’s platform, users can gain quick and easy access to the latest club news, exclusive content and interviews as well as mobile ticketing features for season ticket holders or single match fans. “Berner Sport Club Young Boys has always looked towards the future, taking its fan engagement to the next level and keeping fans safe while doing so,” said Adam Goodyer, Founder & CEO of Realife Tech. “We’re proud to be a part of the Young Boys’ proactive, innovative solutions that will grant soccer fans the ability to enjoy such a time-honoured tradition this year. Moving forward in our partnership, we’re excited to bring the same level of seamlessly connected experiences to fans as in-stadium spectating evolves.” “We’re thrilled to be working with Realife Tech to strengthen our fan engagement capabilities, starting with personalised delivery of information to our visitors. The safety and comfort of our fans is our highest priority, which Realife Tech’s platform will help streamline as we look ahead to the new season and beyond,” said Daniel Marti, BSC Young Boys Head of Marketing. Realife Tech’s Fan Hub will be available to BSC Young Boys fans through the mobile app on the iOS and Google Play Store. Check out the mobile application at https://www.bscyb.ch/app. About Realife Tech Founded in 2014 with headquarters in London and Los Angeles, Realife Tech is an Experience Automation Platform that unifies data from every event venue system, then analyses the data to provide truly personalised digital experiences to each individual. The company works with the world’s biggest venues and events, including The O2, London; Tottenham Hotspur Stadium; LA Galaxy & Indianapolis Motor Speedway, and Outside Lands Festival. Realife Tech is the recipient of three Event Technology Awards for Best Festival Technology, Best Venue Installation, and Best Venue Solution. For more information, visit www.realifetech.com. Media Contact: Renee Rossi Renee@relativity.ventures  Our friends at Sports Tech World Series have put out their excellent sports tech annual report.
The Sports Tech Annual is an industry publication that brings together the most comprehensive and complete directory of companies in the global sports tech landscape, with industry insights and commentary to help you understand the world of Sports Tech. Why read the Sports Tech Annual? Expert Insights – Get the latest perspective on industry trends within each segment of the sports tech industry from respected global leaders in that space. Directory of Key Companies – Learn more about the key companies in each segment of the sports tech industry and discover some of the new and emerging companies that you should be know about. sportstechworldseries.com/annual/  Through its various platforms, Roland-Garros is continuing with its digital transformation and staying at the cutting edge of technology and the user experience. From optimized interfaces and enriched content to even more detailed stats and match facts, we take a look at the digital and technological innovations you can expect at the 2020 tournament.
https://www.rolandgarros.com/en-us/article/innovation-digital-transformation-technology-roland-garros-2020 "Who are the greatest players of all time, and how are they ranked? These are timeless questions asked by every fan of every sport, and quite frankly are questions that I can not hope to answer. What I do hope, though, is that this piece adds a new perspective for how we look at the best players in the game of basketball by taking advantage of the advanced era we live in today.
For years, the ‘eye test’ was the only test; today, things are different. Never before has there been so much data readily available, and even if only a portion is available to the common man, it’s still enough to make your head spin. Through this analysis, I plan to compare these two lenses of viewing players—impression vs impact metric, man vs machine—and see how they rank the greatest players in NBA history. " https://www.bruinsportsanalytics.com/post/man_vs_machine  I've always been a huge fan of how WWE uses technology and digital assets to engage their fans and grow their business. Rajan Mehta and his team truly understand how to use technology as a value generator and in the WWE Sports Entertainment space, it is crucial to stay ahead and give your fans what they want tomorrow, next week and next year vs. what they wanted yesterday.
https://www.sporttechie.com/wwe-rajan-mehta-sports-technology-covid-19-pandemic-wrestling-entertainment  We always hear that 5G will revolutionize the way we consume live events in stadium. The bigger question is how? Here's an excellent overview on the benefits of 5G and exactly how it will change our live event experience.
https://www.immersiv.io/blog/5g-stadiums-sports/  Successful technology and data implementations require a true partnership between client and vendor. Don't use a set it and forget it approach with vendors, instead lean on their expertise with the product and expertise in the industry to get maximum value. LAFC did exactly that with Zoomph and are reaping the rewards.
From the article: "Zoomph now informs part of LAFC’s weekly analytical ‘think tank’, where the heads of ticketing, digital and data review all supporter touchpoints and see where value can be found. On the content creation side, the platform is also used to test new ideas." https://www.sportspromedia.com/analysis/lafc-zoomph-mls-data-social-media-marketing-strategy |
AuthorCosta Kladianos is a 20 year Sports Tech veteran with a focus on growing organizations through digital transformation. 
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