Inter Miami CF will debut a suite of major enhancements to its match-day live-streaming experience that will showcase -- among other things -- a first-of-its-kind “watch party” feature that gives fans the ability to enjoy Inter Miami’s matches while video-chatting with family and friends.
Available free within the Inter Miami mobile app beginning with the club’s Saturday, June 19, away tilt against DC United, fans within Inter Miami’s broadcast rights territory will be able to live-stream locally televised matches featuring a variety of breakthrough interactive capabilities that promise unprecedented levels of live, in-game engagement.
Among the features - available in both portrait and landscape (or “full-screen”) video modes:
• Watch Party: Industry-first “watch party” capability that enables fans to conduct a group video conversation with up to eight friends -- while simultaneously viewing live match coverage. In full-screen mode, participants’ thumbnail images “float” atop the game action, allowing fans to reposition them on-screen and in-stream -- for maximum game enjoyment.
• Live Chat: Full-featured private messaging within the live viewing experience, ensuring that fans don’t miss a second of fútbol while chatting with their friends.
• Real-Time Stats: Fans will have access to live, in-game stats, all without ever having to leave the live action on the pitch.
• Social Engagement: Acknowledging that many fans enjoy sharing and keeping up with social media chatter throughout matches, a social engagement feature will offer a non-disruptive way to stay on top of the conversation without missing a goal.
Powered in partnership with pioneering video technology firm StreamLayer, together with data partner, Pumpjack Dataworks, these new interactive video features further build upon Inter Miami’s mobile app first approach, having introduced live-streaming of matches for the club’s international fan base during its inaugural season in 2020. This was a first for the sporting industry.
“Inter Miami prides itself on bringing fans closer together and connecting people through fútbol and technology to enjoy the beautiful game,” said Mike Ridley, Inter Miami CF’s SVP of Brand & Marketing. “This new endeavor powered by StreamLayer and Pumpjack Dataworks is the most advanced live-streaming technology in sports, and we’re excited to invite fans to watch along with us on this dynamic new platform.”
“StreamLayer is thrilled to be partnering with Inter Miami, one of the most forward-thinking teams in all of professional sports,” said John Ganschow, CEO, StreamLayer. “Inter Miami is constantly pushing the envelope when it comes to fan engagement, so it’s fitting that they’ll lead the industry in transforming the livestreaming experience, too.”
As the 2021 season moves forward, look for Inter Miami to add new functionality to the in-app experience -- including enhancements such as gamification, e-commerce and creative sponsorship integrations.
“The addition of watch parties for Inter Miami live streaming is a perfect fit to the fan-focused strategy established by IMCF,” said Tom Tercek, Pumpjack Dataworks Co-Founder. “The mobile-first initiative prioritizes innovation and fan engagement.”
NBC Olympics, has selected Cisco to provide the networking technology to enable the first-ever all-IP delivery for its production of the Games of the XXXII Olympiad, which take place in Tokyo, Japan, from July 23 – August 8. The announcement was made today by Dan Robertson, VP NBC Olympics IT, and Jonathan Davidson, SVP and General Manager Mass-Scale Infrastructure Group, Cisco.
While the 1964 Tokyo Olympic Games were the first Olympic Games televised live, these Tokyo Olympic Games will be the first all-IP International Broadcast Center operation for NBC Olympics. The ongoing relationship between NBC Olympics and Cisco for more than a decade of Olympic Games coverage has seen the partners continue to advance broadcast capabilities thanks to innovative IP and cloud technology and solutions. For the Olympic Summer Games in Tokyo, more than 6,700 pieces of Cisco equipment will make up the network supporting NBC Olympics’ delivery of more than 7,000 hours of coverage.
Cisco will provide new management capabilities to NBC Olympics that will help maintain network uptime and deliver an exceptional user experience. A key part of this is Cisco DNA Assurance, which uses advanced artificial intelligence (AI), machine learning (ML), and wireless sensors to allow for easy management of all devices and services while also helping to quickly identify, prioritize and resolve network issues.
Additional key components of the all-IP International Broadcast Center operation include a full scope of routing, switching and security technology from Cisco’s enterprise data center and service provider portfolios.
NBC will also utilize Cisco Webex Calling to keep employees connected during the Games. The collaboration platform aids NBC Olympics by reducing host country device costs for hundreds of employees ensuring connectivity for their team.
"NBC Olympics continues to push the boundaries of sports production on a multitude of platforms, and together we will mark another milestone during the Tokyo Olympics with the first all-IP International Broadcast Center," said Davidson. “Just as 1964 was a watershed moment to bring the experience of the Games to viewers at home, this summer will redefine how we experience the Games across any screen. This is a clear example of how Cisco, together with our customers, is redefining the Internet for the Future to do more and connect more people.”
“Cisco brings incredible value, stability, and a rock-solid delivery of services in some of the most challenging scenarios,” said Robertson. “From prestaging to integration testing the many production workflows, to the massive scale and delivery in our Tokyo and U.S. operations, Cisco helps us meet the demands of the largest sporting event in the world.”
Harry Ryan, Sr., Director Network Engineering, NBC Sports, added: “With the DNA Assurance Platform, we have better insight into how our private wireless network is performing from an end user’s perspective, which is a capability that we have not had in the past.”
Kickboxing organisation Glory has announced a multi-year partnership with Endeavour Streaming to create a new OTT platform.
The new Glory streaming service launches July 17 for Glory 78, and will allow kickboxing fans to watching live PPV events.
The new streamer will be accessible on multiple devices via any web browser, iOS and Android apps. The mobile apps will also provide Chromecast and AirPlay support. The service will offer localised features based on preferences and locations, along with audio feeds in English and Dutch.
Scott Rudmann, GLORY executive vice-chairman, said: “We are excited to announce this long-term partnership with Endeavor Streaming as we continue to build our pay-per-view business. For premium events where we want to deliver our content directly to GLORY fans around the world, Endeavor Streaming provides the proven best-in-class streaming platform, including second to none payment processing capacities, the highest anti-piracy ecosystem, and flawless streaming technology.
“As the global leader in stand-up combat, GLORY aims to deliver the ultimate viewer experience to our fans and our partnership with Endeavor Streaming is a testament to that. The Endeavor Streaming team are top-notch, and all of us at GLORY are looking forward to our collaboration.”
Charles Mellilo, SVP at Endeavor Streaming, said: “This exciting partnership will bring a new, premium streaming experience to market for combat fans. GLORY has been a leader in the industry for years and this new offering will enable the business to reach a wider audience globally, while also providing their dedicated fans with a single branded destination to consume live events and content.”
PTI Digital strategy & executional delivery drives 280% uplift in digital engagement & beats in-app F&B revenue target at Edgbaston Test
The second test between England and New Zealand was the first pilot event in the second phase of the Government’s Event Research Programme, with 18,000 supporters (70% of Edgbaston’s capacity) allowed in each day. The pilot event was a landmark step forward in re-opening sports and entertainment venues, delivered through a technological lens which saw a 280% uplift in digital engagement.
PTI Digital, Edgbaston’s Technology Partner, has played a crucial role in ensuring both a seamless customer experience and a COVID-secure event. Edgbaston had only two weeks’ notice to prepare for the return of supporters at such scale. Despite this, the results exceeded expectation and set a benchmark for how an integrated data, digital and technology strategy can and should drive the customer experience at events.
First engaged in early 2019 to enable the first steps in its digital transformation vision, PTI coordinated and orchestrated Edgbaston’s technology and digital estate to ensure each component was integrated to create a multiplier effect that made the day a huge success and which should give the country confidence in re-opening further venues at the right time.
From redesigning the ticketing process – which included the requirement to consent to be a part of the pilot study and which mandated all tickets to be presented digitally – to going cashless, in-app pre-ordering and click and collect functionality, to consumer Wi-Fi and providing fans with wayfinding tools to reduce close contact in queues for toilets and bars, PTI’s strategic approach enabled a frictionless customer experience and ensured customer safety.
There were other benefits too:
Mike Bohndiek, Chief Executive at PTI Digital said “We were delighted to play a part in ensuring a successful pilot event for our partners at Edgbaston. Leading from strategy to execution of their integrated technology and digital transformation over the past two and a half years, we were able to demonstrate the true power of digital experience for this event. It is testament to Edgbaston’s far-reaching outlook to have invested in its digital and technology infrastructure at the start of our engagement and they are now reaping the rewards. We believe we have helped establish a template for other major events as we all look forward to full houses becoming the norm again.”
Stuart Cain, Chief Executive at Edgbaston said “Naturally we were thrilled to be asked to stage this pilot and see crowds back at Edgbaston, but we recognized that the definition of fan experience has changed over the last 628 days since we last hosted a major event. We had the technology and digital foundations in place through our long-term work with PTI, but they were able to rapidly expand our capabilities and through their operations, the results speak for themselves. We believe what we have achieved will become the minimum expectation for event goers in the future and look forward to challenging ourselves to continue innovating with PTI’s end-to-end support.”
PTI Digital is a technology, data and digital-focused business, providing world-class venue technology expertise and digital-led business transformation journeys for clients. Specialists in the sport and entertainment industries, PTI opened its first overseas office – in Australia – in early 2021 and more recently launched a presence in the MENA region, reflecting its growing global footprint.
In addition to Edgbaston, PTI Digital work with OakView Group & Co-op Live, Ashton Gate & Bristol Sport, Norwich City, Wasps, UK Pro League and the National Basketball League & Derwent Entertainment Centre in Australia amongst many more.
SportVEST Holdings, Inc., the Venture Arm of the NFL Alumni Association and Major League Polo with their MLP SuperDraft on August 31, 2021, are moving quickly with their strategies, investors, and digital creative technologies in taking their innovative thinking to market. SportVEST recently acquired Major League Polo's SuperDraft NFT licensing rights for $105 million ($35 million over 3 seasons) adding to its weighty portfolio of digital assets, now valued upwards of $200+ million.
The vision to bridge leagues with the Legends of Sport and technology enables athletes of different leagues and eras to share their respective talents. By engaging fans, we create a fun experience that will leave a lasting impression that continues through the Unique Digital Properties of NFTs.
Kimberly Casey Carr, President & CEO of Major League Polo and Vic Bakunoff of SportVEST Holdings believe there has never been an effort to allow the Legends of Sport and technology to be this interactive. To think that one could place the NFL and Polo in the same category is remarkable. It's groundbreaking.
There will be Legends of Sports events touting this program leading up to and including MLP's SuperDraft on August 31, 2021. MLP's World Series of Polo Championship series begins on December 26, 2021, featuring 96 matches, 2 Semi-Finals and World Cup finals, with 16 matches to be live streamed.
MLP plans to feature its own esports title tourneys in their 16 pro stadium venues and to capitalize on this new sponsorship trend. "It's a great opportunity for us to activate our fan engagement with our pro athletes, pro athletes from other sports, sponsors and our esports gaming," said Kimberly Casey Carr. "We believe our unique offering of esports tournament play alongside our live polo sport match play, especially the SuperDraft event with the Legends of Sport, will provide an incredible experience with amazing NFT asset possibilities that capture moments on and off the field," stated Ms. Carr.
SportVEST Holdings's next funding round is imminent to fuel additional NFT growth across Major League Polo and its other professional and collegiate brand monetization initiatives. The NFT sales revenue generated will ultimately benefit Legends of Sport and their journeyman teammates and their supported children charity programs. These athletes are creating groundbreaking opportunities by opening doors to more sports, esports, gaming, and entertainment experiences via the NFT marketplace.
Today, the BIG3 announced a partnership with Microsoft for the 2021 BIG3 SuperDraft that will take place this Monday, June 14 at 5pm PT/8pm ET at the Microsoft Lounge in Los Angeles. Kicking off its partnership with the popular AI-powered social media platform, the draft will air live on Triller and FITE TV ahead of the 2021 season with SuperDraft serving as the title partner for event.
As the previous 2019 champion and runner up, Triplets and Killer 3s will bring back their entire roster as stated in league rules. The remaining ten teams will have two picks each following the lottery selections last week before the BIG3 Combine. On site at the Microsoft Lounge in Los Angeles, the draft will be hosted by Chris McGee with Commissioner Clyde Drexler announcing the draft selections aside Ice Cube. There will be additional analysis and commentary from Coaches and Players including Michael Cooper, Reggie Theus, Nick Young and Cuttino Mobley. BIG3 will also connect with Coaches, Player Captains and Draft picks around the country with Microsoft Teams.
Leveraging Microsoft Teams and Surface devices, the BIG3 will connect with Coaches, Player Captains and Draft picks around the country in a hybrid setting, with guests attending both virtually and in-person. The Microsoft Lounge will provide a sports analyst studio experience. The room will be equipped with Surface Hubs, Microsoft Teams video feeds of draft picks will be shown on a 9.5 by 32 foot LED video gallery wall, and remote attendees will join in via Microsoft Surface Duo devices.
Round 1 order:
Round 2 order:
"As things were rapidly changing in the world around us, BIG3 had a vision and we were determined to bring fans the overwhelming excitement of the BIG3 Draft. Our concept and tight timeline meant coming together with a partner that could help pull it off, which is why Microsoft was the ultimate choice. Between its authentic technology solutions and highly advanced Lounge, the Microsoft team came prepared to support our vision," said BIG3 CEO, Chris Hannan.
"It's our plan to deliver fans with a thrilling show next Monday as we unveil draft picks with the best technology possible. Microsoft Teams will be connecting our coaches, players and draftees around the country during the live event," said BIG3 co-founders, Ice Cube and Jeff Kwatinetz. "We keep saying this season is going to be the biggest one yet and if you've been doubting that you're not keeping up with BIG3 news. We are here to play, and the fire is coming."
"Core to Microsoft's mission is to enable people to thrive in this new world of remote and hybrid work. This past year, Microsoft Teams has powered fashion shows, concerts, virtual fan experiences and drafts for national sports leagues – all of which gave us the learnings and technical experience we need to make this the best BIG3 SuperDraft yet. Big3 has a vision for driving entertainment, community and positive change and we are proud to be a part of it," said James Bernstrom, Director, Strategic Partnerships, Microsoft.
BIG3 is the official creator of the new global sport, FIREBALL3, and is returning for its fourth season on July 10, 2021 at Orleans Arena in Las Vegas. The BIG3's regular season will run in Las Vegas and New Orleans before the plays, consolation, and championship are played at Atlantis Paradise Island in the Bahamas.
Known as a ground-breaking league that focuses on innovation, BIG3 implemented notable rule changes following the 2019 season which included lowering the minimum age of athletes from 27 to 22 and opening the league to all nonprofessional and professional athletes that want to try out.
To watch the BIG3 SuperDraft on Triller please visit, https://tril.co/2R74M3R or https://www.fite.tv/watch/2021-big3-superdraft/2p9js/ to view it on FITE TV. For more information on the league, please visit https://big3.com.
BetMGM announced today the expansion of its market-leading sports betting app into Washington, D.C. in partnership with the Washington Nationals, making BetMGM the only mobile sports betting app available at Nationals Park. Today's news is part of BetMGM's multi-year, exclusive partnership with the Washington Nationals, which also includes a retail BetMGM Sportsbook connected to Nationals Park, scheduled to open later this year.
"Launching in Washington, D.C. at Nationals Park sets the stage for our plans to expand BetMGM within the region, as we've already seen great success in Virginia," said Adam Greenblatt, CEO of BetMGM. "The Washington Nationals have been a fantastic partner, committed to innovating the in-stadium fan experience and we're looking forward to opening our retail sportsbook at the stadium later this year."
The BetMGM app is now available for download on both iOS and Android in Washington, D.C. While the app can be accessed throughout the District, due to local restrictions, to successfully place mobile wagers, users will need to be within a two-block radius of Nationals Park. BetMGM's gaming platform will provide Nationals fans a unique opportunity to enhance their game day experience and bring them closer to the action on the field.
"As our official sports betting partner, BetMGM further enhances the greatest in-venue fan experience in Washington, D.C. through its state-of-the-art entertainment products and services," said Alan Gottlieb, Chief Operating Office of Lerner Sports Group. "The BetMGM mobile app will enable our fans to engage with the game in new and exciting ways, while the BetMGM sportsbook connected to Nationals Park will provide Nationals fans and the D.C. community with a first-class gathering place to celebrate their passion for sports."
BetMGM's integration with MGM Resorts' M life Rewards program allows Nationals fans the opportunity to redeem their gameplay for world-class experiences at MGM Resorts properties nationwide, including Borgata in New Jersey, Bellagio and MGM Grand in Las Vegas, and MGM National Harbor in Maryland, just across the river.
Jorge Perez, President & COO, MGM National Harbor, said, "As a leader in delivering monumental experiences, today is a very exciting day for MGM National Harbor. This becomes the first of many offerings we are developing to seamlessly connect sports and entertainment across the DMV, providing fans with unique opportunities to interact with our world-class resort and casino."
As BetMGM continues to expand its sports betting platforms, responsible gaming education remains a key focus. BetMGM is proud to provide resources to help customers play responsibly. For more information on BetMGM follow @BetMGM on Twitter.
Bally's Corporation and Oscar de la Hoya's KO Entertainment Form Partnership to Innovate Combat Sports Broadcasts and Transform Fan Engagement
Bally's Corporation , and Oscar de la Hoya's KO Entertainment, a subsidiary of the world's most elite boxing promotion company Golden Boy Promotions, Inc., today announced the formation of a strategic relationship that aims to incorporate unparalleled innovation, objectivity and gamification into combat sports, thereby transforming fan engagement. To unveil this initiative, the companies will broadcast a pilot of "Oscar de la Hoya's KO Entertainment Presents Bally's Fight Night" -- a reimagining of how the sports of boxing and mixed martial arts ("MMA") are presented, and the first development in the 2.0 gamification of combat sports.
Bally's Fight Night will feature five professional MMA and four professional boxing contests displayed in a video game type presentation. Utilizing sensors and a custom built data tracking dashboard, a variety of objective data points such as punch force, and punch combinations thrown and landed, will be captured in real time. Through the use of sports science, the data will be conveyed in an on-screen power bar, similar to those displayed in video games, summarizing a fighter's total absorbed damage. By collecting, analyzing and integrating this data into future broadcasts, Bally's and KO Entertainment will offer unparalleled objectivity that will create a more rewarding and safer experience for fighters, while also increasing transparency. To further enhance the gamification of combat sports and the viewing experience, Bally's intends to integrate Monkey Knife Fight, its daily fantasy sports platform, into live broadcasts.
Soo Kim, Chairman of Bally's Corporation's Board of Directors, said, "This partnership represents an extraordinary opportunity to bring together experts in gaming, media and combat sports to breathe new life into boxing and mixed martial arts. By integrating our innovative technology and interactive gaming platforms into combat sports, we will create new and transformative ways for audiences to engage with our live broadcasts. We look forward to unveiling the pilot of Bally's Fight Night, which represents just the beginning of this journey, and invite viewers to tune in for what should be an incredible night of entertainment."
Oscar de la Hoya, Chairman and CEO of Golden Boy Promotions, commented, "We have the utmost respect for the storied history and tradition of boxing and mixed martial arts. By partnering with Bally's, and working to develop this innovative product, we believe that we can deliver real-time, data-based insights into the punch-by-punch action, creating a level of transparency and objectivity that has never existed before. We will also provide an experience that is more easily understandable for the average viewer, and at the same time more rewarding and safer for fighters."
Bally's Fight Night will feature Mike Goldberg covering play-by-play, Frank Trigg as color commentator, and Holly Sonders as social host and reporter. Sonders will also provide fans with behind the scenes insight with fighters and trainers, facilitate fan interactions and present Monkey Knife Fight fantasy contests.
WaitTime and Cisco Meraki Deliver Crowd Intelligence Solution to Support Reopening for Sports and Entertainment Centers
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As many states are easing Coronavirus-related restrictions, fans are eager to get back to the game, but doing so safely and in alignment with local regulations will play an important role in our collective return to normalcy. In an effort to help spectators and venue operators, Cisco Meraki and WaitTime, the leader in crowd intelligence, are developing new technology solutions that will support the reopening of major sports, convention and entertainment centers as they move toward pandemic recovery.
While many venues were previously leveraging WaitTime and Cisco Meraki to create better fan experiences, they are now rethinking their crowd management strategies and the technologies that support them, to encourage social distancing and manage capacity. Now, with the help of these two technology leaders, organizations can provide intuitive experiences for its customers and employees to create smarter and safer environments. Fans will not only be able to access information about where the shortest restroom and concession lines are or where to enter and exit, but also how to navigate the stadium or entertainment center to avoid congestion.
For operators, the data is even richer, and will allow them to make informed decisions that ensure they are putting the guest experience first, while also limiting crowd density where needed. WaitTimeâs patented technology seamlessly integrates with Cisco Merakiâs cloud-first platform to provide enhanced customer experiences and meaningful, seamless connectivity at scale. With Cisco Merakiâs MV smart camera technologies, WaitTime can provide venues with real-time information about crowd capacity, movement and social distancing. Leveraging data rich analytics, the integration provides organizations with proactive alerts when crowd density or capacity is reached in a certain area, enabling smarter spaces, no matter the location.
âOur work with Cisco Meraki is critical to scaling WaitTimeâs technology to more venues more quickly when they need accurate crowd intelligence in order to welcome people back safely,â said Zachary Klima, CEO of WaitTime. âTogether with Cisco Meraki, weâre innovating, growing and providing new solutions to venues looking to provide immersive fan experiences as people get back to doing what they love.â
Cisco Meraki and WaitTime are working on installations in North America, Europe, Australia, and Asia, including in New Jersey at the Atlantic City Convention Center (ACCC). The technology will provide ACCC with real-time information in each of the convention center halls, so management is able to ensure capacity and social distancing requirements necessary for the health, safety, and personal privacy of their guests.
As the world reopens, WaitTime has a number of deployments planned across industries to help both businesses and consumers return to normal.
The WaitTime solutions brief is currently live on Ciscoâs website.
Social Auction App SuperBid Enters The Ring With Logan Paul And Floyd Mayweather In Their Upcoming Fight
SuperBid, a digital platform that connects fans with thousands of influencer-led auctions, is teaming up with one of the most globally recognized personalities, Logan Paul, to launch a #fightforcrypto campaign and to commemorate the most anticipated match in the sports world. Within just three short months, SuperBid has grown its base from 0 to 4,000 token holders. App users can participate in auctions to purchase novelty items, experiences with celebrities, and NFTs. Now, the company seeks to continue their momentum via their partnership with Logan Paul for his upcoming fight against boxer Floyd Mayweather.
As one of the premier sponsors of the Paul vs. Mayweather fight, SuperBid has been celebrating the match with various activations across the country leading up to the main event. Paul will be wearing SuperBid-branded clothing during the match, encouraging watchers to head over to SuperBid after the exhibition where these pieces and a day with Paul himself will be auctioned off to app users.
In tandem with the fight activations, the company has been broadcasting a digital billboard across Times Square all week long. In line with the app's jovial and forward-thinking ethos, the most famous marketing location in the USA broadcast memes on behalf of SuperBid along with a QR code that onlookers could scan to download the auction app. "SuperBid has experienced a massive amount of growth in just three short months," says Founder and CEO Patrick Gajada. "We wanted our out-of-house activities to represent the buzz and excitement we are seeing from loyal users within the SuperBid app."
"A company like ours materializes once in a blue moon," says Wojciech Sobczuk, Founder & CTO. "We wanted to capture that specialness with tangible activations that spoke to the current generation of fans who will use the app."
To get fans excited for the action to unfold, Logan and the social auction app have launched a global movement with the hashtag #fightforcrypto, showing the impact of cryptocurrency community to the world. Celebrating this activation, they are giving away free tickets to a few lucky fans that are following along on their social channels.
"SuperBid is at the forefront of Marketing 2.0," says SuperBid COO Maxwell Gross. "No longer does it suffice for a brand put out a commercial and call it a day. Our team strategically partnered with Paul for this unprecedented event. We made sure to capitalize on never-before-seen tactics like a post-fight auction to create buzz around our app's debut and our #fightforcrypto global campaign."